With the start of a new year, there’s lots of talk about goal setting and plans. But those dreams won’t become reality unless you take action. So start your New Year by getting those actions embedded in your daily routine so that they become a habit. 1. Do something every day If you wait until … Read more
Blogs, social media, magazines, wedding fairs – there are so many ways to get your business in front of brides to be. But for many brides, the first place they are going to look is on Google. Whether they want bespoke vintage style stationery in Boston or cheap chair covers in London, they can type … Read more
Marketing people used to talk endlessly about your USP – Unique Selling Point (or Unique Selling Proposition). It’s a term that’s gone out a fashion a little bit these days – trying to define what’s truly unique about your product or service is tricky. But the principle behind the phrase is still important – you … Read more
I have to admit it’s been a while since I went to a wedding fair. But with one of the North West of England’s biggest events taking place practically on my doorstep at Event City in Manchester, it was definitely too good to miss. Having grabbed my press pass, I took the opportunity to have … Read more
Wedding photographer Nikki Bowling has built her business through networking. Here she shares her story and her top tips for success. I set up my business in 2001. After a few months of trying to make new contacts, one phone call out of the blue changed everything! It was from a financial advisor (who I … Read more
If you’re a wedding business selling products online – stationery, favours, accessories, dresses for example – then you will know how hard it can be to get customers to your online shop. The top Google rankings are taken by big brands, you don’t understand how paid search works (and you know it can be expensive) … Read more
A great website is just about your most important marketing tool. Whatever marketing activities you are using, at some point most of your clients and contacts will visit – and will judge you on – your website. It’s your online brochure, it’s the place to showcase your skills and it’s the key tool around which … Read more
If you are exhibiting at any wedding fairs (or bridal shows) this autumn, you will want to make it worthwhile. Wedding Fairs will probably be your largest source of new leads. Not only do you need to wow them on the day, but you need to follow up the leads afterwards, otherwise you will have … Read more
Update: The Wedding Marketing Mojo Club is now here! Click to learn more Calling all wedding business owners! You love your wedding business and want to make a success of it, but how do you get above the noise? How do you stand out as the best wedding business in your niche? Whether you’re delivering … Read more
Last month we ran a short survey among our readers and asked you about your business, how long you’d been trading and your best marketing activities. The results are in, so this week we wanted to share some of the things you told us. About You A wide range of different businesses completed the survey … Read more
