When it comes to marketing your wedding business with social media there are so many options. And it changes constantly – the established players adding new features, new platforms emerging. The add in all the “gurus” dispensing advice and telling you “You must be on……..” (fill in the blank with Facebook/Twitter/Instagram or whatever the latest … Read more
Networking. Does that word conjure up thoughts of scary business people in power suits? “Working the room” as they go from person to person telling everyone how great they are? Forget that. Networking is just meeting people. And done well, it’s one of the most powerful ways to build a successful wedding business. Why is … Read more
For many brides and grooms, Wedding Blogs are where they start planning their big day. For wedding businesses they represent an opportunity to showcase their products and services. And it’s not just the exposure – getting links to your website from blogs helps your search optimisation too. There are lots of benefits, but it’s not … Read more
When we talk about “Brands” we tend to think about the famous names – Coca-Cola, Apple, Rolex. But even the smallest business has a brand – even if many of them are unaware of it! This definition of brand is from the Tronvig Group and I think it works well for small businesses: “what sticks … Read more
How much should you spend on Marketing? It’s the question that’s asked so often. And one that’s very hard to answer. For any kind of business to succeed, you have to let people know you exist. Which means marketing. Marketing should be regarded as an investment rather than a cost. In the long term the … Read more
“Don’t do it!” That was the response I received from one wedding photographer when I asked my Twitter followers what advice they would give to someone starting out in the wedding industry. The reason – the market is saturated with photographers all competing for a limited amount of business. And there is no doubt that … Read more
Do you know who buys your wedding product or service? And I mean really know them – it’s not enough to just say any bride and groom living within a 25 mile radius of where you live. Understanding your ideal customer is so important because it underpins everything you do in your marketing. Unless you … Read more
Are you spending too much time on the marketing that’s easy rather than the marketing that’s effective? My first wedding business was a bouquet preservation franchise. It was also my first business after a career in corporate IT – quite a change! My marketing consisted of 3 things – advertising in Yellow Pages (who remembers … Read more
In the early days of this blog (2009) I wrote this in-depth series of articles on magazine advertising. It’s still the most read post on the blog and the one that brings most new visitors from Google. But is wedding magazine advertising still relevant in this age of Blogs, Facebook and Instagram? How have things … Read more
A small or zero budget doesn’t mean you can’t market your wedding business. Here are some ideas that will help you raise your profile without breaking the bank. Grab some business cards and samples of your work and go introduce yourself to other local wedding suppliers. Organise a networking event for other wedding suppliers in … Read more
