Google Adwords – a beginners guide for wedding businesses

google adwords

You’ve probably seen the adverts from Google about Adwords and how it’s a good way to get more business. Often with a promotional code giving you free advertising to get you started. So is Adwords a good idea for wedding businesses? Here’s our beginners guide with tops tips and some pitfalls to look out for. … Read more

Advertising your Wedding Business Online

advertising your wedding business online

There’s lots you can do to promote your business online without it costing anything except your time. But time is also a precious resource and you need to spend it as wisely as you do your cash, so it’s always worth considering paid advertising options too. Here’s an overview of the main options: Paid Search. … Read more

Working together to increase profits

The world of weddings is usually a friendly place. Most of the suppliers are small business owners who are very happy to make recommendations to brides. The photographer may well recommend a limousine company or the dressmaker will recommend a florist etc. Wedding planners also tend to have a trusted team of suppliers who they … Read more

Getting a wedding business to No1 on Google

no 1 on google

For 7 years I ran a wedding ecommerce business, The Wedding Crafter, starting it in my back bedroom and building it up before selling in April 2011. Key to its success were high ranking on Google searches. We were number one on Google for several of our target generic key phrases such as “Make wedding … Read more

Wedding Blog Sponsorship – is it a good idea?

We’ve written about magazine advertising in the past, but what about the latest advertising trend – blog sponsorship. What is it, Does it work and should you be including it in your marketing? What it is: Basically, blog sponsorship is online advertising – your advert is placed on the blog and readers can click through … Read more

Email Marketing Part 4 – Practicalities

In this final article in our 4 part series on email marketing for your wedding business we look at the tools and techniques to use to run a successful campaign. Which software to use? To manage and send your email newsletters you should use a proper email marketing provider, not your regular email client. If … Read more

Email Marketing Part 3 – Newsletters

Sending out regular emails to your subscribers is a great way to keep your name in their minds. It’s particularly useful if you also offer non-wedding products and services e.g. family portraits, birthday cakes, flowers. Say something interesting Make your emails informative by writing something which will interest your readers. They should not just be … Read more

Email Marketing Part 2 – Follow Up

In the first part of our series on email marketing we covered the basics. In Part 2 we look at following up your prospects – such as the people you meet at wedding fairs and who enquire through your website – and keeping in touch with your booked clients. Email is a low cost and … Read more

How to write a blog for your wedding business

Creating and updating a wedding business blog to run alongside your main website is great for getting more traffic to your website, it’s free and once you get started it is easy. Many wedding businesses get it right and just as many get it wrong: some wedding business bloggers are too ambitious, struggle to stay … Read more

Email marketing for wedding business – Basics

Even in this age of social media, email marketing should still be an important part of your strategy. In this first of a series, we look at the why and what of using email to build your business.   Why should you use email marketing? Done well, email marketing is very cost-effective and can be … Read more