In parts 1 and 2 we covered the planning stages of your print advertising campaign. Now it’s time to look at designing your advert. You have less than a second to grab the reader’s attention as they browse the page, so how go you make sure your advert stands out from the crowd? 1. Write … Read more
In part 1 we looked at the reasons for advertising in wedding magazines. Now you have decided to go ahead, in part 2 we take you through the steps involved in planning your print advertising campaign. We’ll discuss selecting which magazines, choosing between one-off adverts or booking a series and negotiating with the publishers. Choosing … Read more
Seeing your business advert in a glossy magazine is lovely, but does it bring you results? In these days of Twitter, Blogs and Pay-per-click is traditional print advertising dead? In this series, we look at the ins and outs of wedding/bridal magazine advertising. Should you do it? How to get the best results and how … Read more
Its easy to spend a fortune on advertising and there are plenty of magazines, websites and fairs eager to take your cash. With a little preparation in these 5 areas you can avoid costly mistakes: Decide who is your ideal customer Work out your target acquisition cost Have a method for asking and recording how … Read more
