Business woman taking marketing action

Marketing habits for Wedding Business Success

With the start of a new year, there’s lots of talk about goal setting and plans. But those dreams won’t become reality unless you take action. So start your New Year by getting those actions embedded in your daily routine so that they become a habit.

1. Do something every day

If you wait until you have a big chunk of time to work on your marketing it will never happen. Break the big tasks into baby steps and keep making progress.

2. Work to a plan

Your marketing should be pro-active, not reactive. So make sure you have a plan and follow it. At the end of each period – month, week, day – take a little time to plan out the next period.

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3. Follow up those leads

However you’ve invested your marketing budget – wedding fairs, advertising, your website – make sure you get the most from it by following up your enquiries. Here are some pointers

4. Review your results regularly

Don’t wait until the end of the year to find out what worked and what didn’t. Keep a record of all your enquiries and sales and how they heard about you. Then review every month to see how you are doing – if things need changing you can take action before it’s too late.

5. Be strict with social media

Effective use of social media means posting daily and interacting with your followers. But it’s easy to get sucked in and spend hours getting distracted. Limit your social time and make sure you use it effectively. On the other hand don’t go to the other extreme and simply schedule lots of posts in advance – social media isn’t an advertising platform, you need to be sociable.

6. Ask for Feedback

Do you ask your clients what they thought about your product or service? Not only will you find out about small problems before they become big ones, but when everything goes right those glowing testimonials will make you feel on top of the world.

7. Say Thank You

Whether it’s a handwritten note to your clients or a simple tweet thanking someone for sharing your picture/tweet/blog post, remember to say Thank You – it’s not only good manners, it will make them feel good about you (and remember you).

 

Do you have a top marketing habit to share? Let us know in the comments or on our Facebook page.

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