It’s such a little word, but one that causes so much stress for wedding business owners. No To be really successful in the wedding industry you have to be a people pleaser. After all, we’re supposed to be helping couples achieve their dream day. But that desire to please, to go the extra mile and … Read more
I’m pretty good at planning and organising, but I must admit the thought of writing a marketing plan does not fill me with excitement. But I do one every year (and have done since I became self-employed in 2002) because I know just how important it is. 5 reasons you need a marketing plan 1. … Read more
I first came across Debbie Gillespie when judging the North of England wedding awards. Her customers absolutely rave about her and her fabulous cakes (if you have never tried her chocolate cake you have never lived according to one bride). So I’m delighted that Debbie has agreed to share her business story. She tells us … Read more
If you’ve been around as long as me, you’ve probably seen quite a few social media platforms come and go (Bebo anyone?). Today all the buzz seems to be around Snapchat. So inevitably, businesses are looking at ways they can use it as a marketing tool. For those who haven’t yet discovered it, check out … Read more
Pop-ups seem to be everywhere these days. You can’t go onto a website without a little box bouncing up in your face asking you to sign up for something. It used to be mostly blogs that used them but I’ve seen a worrying trend among wedding business websites to welcome you with a pop-up and … Read more
Are you scared of raising your prices? Worried that all your customers will disappear? Read too many “wedding rip-off stories”? While there may be a few wedding suppliers who charge extortionate rates for poor quality service, the vast majority of the wedding businesses I meet are offering incredible value for money and are frequently undercharging. … Read more
I’ve just completed my 4th year as Head Judge of the North of England Wedding Awards. And while judging is hard work, it’s also incredibly rewarding reading all the glowing testimonials the finalists have received from their couples. Awards don’t always get a good press (although it’s usually the people who didn’t win making the … Read more
Danielle Wiskow and Lucy White launched their wedding planning business, Wiskow & White, in January 2015 offering a bespoke service for destination weddings in Italy. Both combine running their wedding business with full-time employment – an amazing feat of organisation! Lucy tells us how she manages it: How we started Danielle Wiskow and I met … Read more
Motivational quotes – go onto Facebook and it’s a certainty that one will pop up on your timeline. Same on Instagram. And as for Pinterest – well, you could spend hours on there being inspired while actually not getting much done! I (and most other Facebook page owners) know that a pretty and inspiring quote … Read more
You’ve probably heard the phrase “turnover is vanity, profit is sanity”. It may be a cliché, but it’s certainly true. It doesn’t matter how many sales you make, if you don’t make any profit from them, then there is no point. So it’s vital to control your expenses and ensure that, as your business grows, … Read more
